About ICBC
Indigenous Artwork Program
As ICBC works to strengthen relationships with Indigenous communities, artwork creates an opportunity for these communities to engage with ICBC while seeing themselves represented in stories and art.
A call for emerging Indigenous artists
"A salmon spawns to give life and feed the forest" - Jeannie Chipps
As a key facilitator of transportation across what we now call British Columbia, ICBC is in a unique position to recognize, acknowledge and celebrate the many modes of transportation that have occurred on these lands.
With the establishment of its Indigenous Artwork Program, ICBC invites interested First Nations, Métis, and Inuit artists to collaborate with the ICBC brand. Selected artists will be asked to create one original piece of artwork that speaks to the theme of "What transportation means to you."
The program is part of ICBC’s commitment to Reconciliation and support’s our inaugural Reconciliation Action Plan, which focuses on building better experiences for Indigenous customers and employees.
Collaborating with ICBC's visual identity
As the artwork will be showcased in various ICBC communications materials, artists will be asked to incorporate ICBC brand elements, such as using a circle as their canvas and working in the ICBC colour palette, which has specific shades of blue, purple, grey and black.
Artwork will be published on materials created for Indigenous customers and employees, on topics such as driver licensing, health and healing, events in Indigenous communities and centres, ICBC employment opportunities and the work of the ICBC Indigenous Relations team.
Throughout the development process, artists will receive support from the ICBC artwork coordinator and Creative Services team.
The art of Jeannie Chipps
ICBC has partnered with SC'IANEW artist Jeannie Chipps to explore how her original artwork can be showcased within ICBC's existing visual brand. See more of Jeannie's art on Instagram.
Jeannie Chipps
As a multimedia artist, I navigate two worlds with my practice: one deeply personal, shaped by a more traditional or academic approach to art as well as teachings and traditions that are able to guide my creative path. The other more public, where I bring my skills that I have learned through my art journey to projects with clients like ICBC, Rugby Canada, City of Langford and BC Housing which comes out as more of graphic design perspective. — Jeannie Chipps, SC'IANEW artist
Jeannie’s art, also shown in the ICBC Indigenous Artwork Program guide 
, demonstrates how an artist can bring their own style to ICBC branding:
"A swarm of bees work together" - Jeannie Chipps
"Migrating goose" - Jeannie Chipps
Artist honorarium
Artists who are selected to participate will each receive a $5,000 professional fee for their contribution, as well as a credit on all materials featuring their artwork.
They'll also be invited to feature their biography, photo and artist statement on ICBC’s website.
Submit your application
ICBC will work with an advisory group of Indigenous arts professionals to review applications and commission three to four artists each year (one artist every three to four months).
Applications can be submitted any time and must be submitted through the online application form.
You can find more information about the Indigenous Artwork Program and ICBC's visual identity in the Indigenous Artwork Program guide .
Contact us
If you have questions about the process or need support with a submission, please contact [email protected].
