Our vision is to be B.C.'s preferred auto insurer, providing protection and peace of mind.
Our business is based on trust. We are honest, ethical, straightforward and fair.
We exist to serve our customers. We listen actively and are responsive to their needs.
We hold ourselves, and each other, accountable for our actions and the success of the business.
We care about our customers' well-being and ensure they feel supported by treating them with dignity and respect.
We care about each other's well-being and create an environment that promotes personal growth.
We care about our communities by supporting road safety programs and being environmentally responsible.