Community Involvement Program

Overview

ICBC is committed to supporting programs in the communities we serve throughout British Columbia that support the following objectives:

• Contribute to building safer and healthier communities across British Columbia;
• Deepen our connections with customers and stakeholders;
• Support social goals that are aligned with our business and are important to our customers;
• Improve employee experience; and,
• Stakeholder engagement related to community objectives.

Community involvement program

Support for community organizations

ICBC is committed to investing in programs that support social goals in three areas of focus aligned with our business:  Road Safety; Injury Recovery; and, Sustainable Transportation. 

Allocations of funds to each area will be determined based on opportunities identified, company priorities, and available funds and resources.  Approximately 75 per cent of Community Involvement Program funds will be used to support programs in these focus areas.

• Road Safety:

  ICBC will consider initiatives that:

  • Make BC’s drivers and roads safer for all road users;
  • Help improve the safety of vulnerable road users including children, pedestrians and cyclists;
  • Help young people in BC become responsible drivers; or,
  • Ease the transition for seniors who must give up their driver’s licence.
• Injury Recovery:

  ICBC will consider investment in initiatives that support injury recovery and rehabilitation to help our customers who have been involved in a motor vehicle crash live healthy, active and productive lives.

• Sustainable Transportation:

  ICBC will consider investment in initiatives that address the adverse environmental impacts of driving by

  • Encouraging customers to use sustainable forms of transportation, such as cycling, car-pooling and walking; and,
  • Raising awareness of vehicle emissions and how to reduce them.

Corporate charitable campaigns

ICBC supports employee participation in annual company-wide charitable campaigns endorsed by the Executive Committee.  Currently, ICBC’s campaigns support United Way and BC Children’s Hospital Foundation (“Jean’s Day”).
Approximately 5 per cent of Community Involvement Program funds will be used for corporate charitable campaigns.

Support for employee volunteerism (Giving back to Communities program)

 ICBC recognizes and supports employee volunteerism and team fundraising for charitable causes through our “Giving Back to Communities” program.  Each calendar year, employee volunteers and departmental teams are eligible to apply for a donation to a qualifying registered charity based on volunteer hours worked or funds raised.  Approximately 20 per cent of Community Involvement Program funds will be used to support employee volunteering and fundraising for registered charities.

Funding criteria for external programs

All organizations requesting support must submit a formal proposal to the Community Involvement Program.  Proposals must include the following information:

• Organization name, contact information;
• Program or event description and purpose;
• How the event or program aligns with one or more of the Community Involvement Program focus areas (road safety, injury recovery and sustainable transportation);
• Date(s) of event or program (including program milestones);
• Geographic location;
• Target audience;
• How funding will be used;
• Dollar amount and/or type of support requested;
• Any other funding sources;
• Estimated budget for event or program;
• Anticipated results;
• Deadline date for funding notification; and,
• How the contribution will be acknowledged.

The following entities are not eligible for funding:

• political parties and organizations;
• religious organizations;
• lobbyists or special interest groups;
• individuals, private clubs or private foundations;
• building fund projects; and,
• endowment funds.

Governance

ICBC’s Community Involvement Policy is approved by the Board of Directors.  The Governance Committee of the Board will conduct an annual review and recommend to the Board any changes or adjustments as needed.

Through its responsibility for the Community Involvement Program, the External Communications and Stakeholder Engagement Department will:

• review and evaluate incoming requests, partnering with other business areas as appropriate; and,
• measure and report against the above criteria, to the Executive Committee and Governance Committee.

Approvals

The External Communications and Stakeholder Engagement Department will administer the Community Involvement Program in consultation with the relevant business areas.  Funding approvals will be consistent with ICBC’s spending and payment authority policy.