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Jeff Schulz - Vice-President, Strategic Marketing
Jeff joined ICBC in 2006, bringing 25 years of strategic marketing experience at companies such as BC Lottery Corp., VanCity Credit Union and Future Shop/Best Buy.
In 1991, Jeff started the now-widespread Jeans Day in support of BC Children's Hospital.
Jeff is now leading the development and implementation of ICBC's brand and customer experience strategy, "building trust, driving confidence." Changing how we do business to fulfill this brand promise will benefit all of our customers.